The Essential Guide to a Skincare Routine: Correct Order to Apply Facial Skincare Products

Achieving radiant, healthy skin is not just about the products you use but also the order in which you apply them. The correct order of applying facial skincare products ensures that each product can work its magic effectively, delivering the best results for your skin. Let’s break down the ideal sequence for your daily skincare routine:

  1. Cleanser: Your skincare routine starts with a clean canvas. Use a gentle cleanser to remove makeup, dirt, and excess oil. Massage it onto damp skin and rinse thoroughly with lukewarm water.
  2. Toner (Optional): Toners can help balance your skin’s pH and remove any remaining impurities. Apply it with a cotton pad or your fingertips. If your toner contains active ingredients like glycolic acid or salicylic acid, use it after cleansing.
  3. Serum (Treatment Products): Serums are packed with potent ingredients like antioxidants, hyaluronic acid, or peptides. Apply them after toning while your skin is still slightly damp. Gently pat or press the serum into your skin, focusing on any specific concerns like fine lines, dark spots, or hydration.
  4. Eye Cream: The skin around your eyes is delicate and needs special attention. Apply a small amount of eye cream using your ring finger to avoid tugging on the skin. Gently tap or pat it along the orbital bone.
  5. Moisturizer: Moisturizers help lock in hydration and provide a protective barrier. Choose a moisturizer suitable for your skin type (e.g., oily, dry, combination). Apply it evenly to your face and neck.
  6. Sunscreen (AM Routine): Sunscreen is your best defense against premature aging and skin damage. In the morning, apply a broad-spectrum SPF of at least 30. Allow it to absorb for a few minutes before proceeding with makeup.
  7. Face Oil (Optional): If you use a facial oil, it should be applied after your moisturizer in your evening routine. Oils can help seal in moisture and add an extra layer of hydration. A few drops go a long way.
  8. Spot Treatments (As Needed): If you have acne or specific blemishes, apply spot treatments after your serum but before moisturizing. These treatments contain active ingredients to target and treat problem areas.
  9. Retinol or Retinoid (PM Routine – Alternate Days): If you use retinol or retinoid products, they should be incorporated into your nighttime routine. Apply them after cleansing and before other treatment products. Start with a lower concentration and gradually increase use as your skin tolerates it.
  10. Lip Balm: Don’t forget to pamper your lips. Apply lip balm or lip treatment to keep them soft and moisturized.


  • Wait a few minutes between each step to allow the product to absorb fully.
  • Always use products designed for your skin type and concerns.
  • Customize your routine based on your specific needs (e.g., anti-aging, acne-prone, or sensitive skin).
  • Consult with a dermatologist for personalized advice and product recommendations.

The correct order of applying skincare products is crucial for ensuring that each product can work effectively to improve your skin’s health and appearance. Following this step-by-step guide will help you achieve a well-balanced skincare routine, leaving you with a radiant and healthy complexion. Remember that consistency is key, and patience is essential as it may take some time to see noticeable improvements in your skin.

To your Balanced health,

The Balanced Company